Velocity Series Kjetil Golid 

We developed the Decision Matrix campaign with Oracle Red Bull Racing and world renowned artist Kjetil Golid to celebrate 20 years in Formula 1. The campaign included 377 unique art pieces, one for each race, each featuring a distinct colour palette representing the 38 tracks Red Bull Racing has competed on for our holders. We also released 2,000 additional art pieces for fans and the public to claim. Our agency managed the creative, marketing, social media, design, artwork, tech activations, and project management for this campaign.