Oracle Red Bull Racing
For Oracle Red Bull Racing, we developed the strategy, design, and delivery for the Velocity Series 2.0 campaign during the 2024 F1 season. This innovative campaign brought fans closer to the brand with data-driven art, exclusive experiences, and unique prizes. Leveraging new technologies, and brand values, it was a major success for both the brand and its community.
.webp)
No items found.
Passes sold out in one hour at 0.5 ETH per pass, generating £1.75m in initial revenue.
500
ETH
In primary sales
70
ETH
In secondary sales
£
1.75
M
K
In initial revenue
.webp)
